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Terms of Service

Welcome to Multiplied. We design and automate personalized media at scale, for your campaigns and CRM workflows. These terms explain how we work together, how we handle your data, and what you're paying for.

Introduction & Overview

These Terms of Service ("Terms") are a legal agreement between Multiplied Studio (Pty) Ltd ("Multiplied", "we", "us") and you, the client ("Client", "you"). These Terms apply to your use of our design services, automation platform, and the personalized media we create for you (collectively, the "Services").

By engaging with our Services, whether through a subscription or a once-off campaign, you agree to be bound by these Terms.

The Service: Design & Automation

We provide a design service coupled with an automation platform. We build your templates upfront until you're happy with them, and then our platform generates the personalized media automatically with your data.

  1. Design Phase: Multiplied provides a consultative design service to create custom on-brand templates for your personalized media (which may include GIFs, video, or images). We collaborate with you and incorporate your feedback to ensure the templates meet your campaign requirements.
  2. Automation Phase: Once the design templates are approved, Multiplied uses its proprietary automation platform to render the personalized media at scale based on the data you provide.
  3. Pre-rendered Media: All personalized media is rendered and hosted by Multiplied ahead of time or concurrently with the campaign send. There is no live API intended for end-user interaction, which mitigates the risk of sudden overages or API abuse.

Fees & Payment

You pay a setup fee for the design work, and then either a subscription or a once-off fee for the automation that generates your media. All setup, prepaid, and subscription fees are non-refundable.

  1. Setup Fees: The Client agrees to pay the agreed-upon design and setup fee prior to the commencement of the design phase.
  2. Automation Fees: Once templates are approved and ready for automation, the Client will pay either:
    • A Subscription Fee for ongoing automations or flows; or
    • A Once-off Payment for a single, specific campaign.
    This payment covers the personalized creation of all individual pieces of media at scale.
  3. Non-Refundable: All setup fees, prepaid fees, and subscription fees are strictly non-refundable.
  4. Taxes: All fees are exclusive of taxes, transaction fees, and bank charges, which remain the responsibility of the Client.

Data Privacy & Retention

We treat your data with the highest standard of care. We strictly limit how long we keep it: input data is deleted after 7 days, and hosted media after 30 days. We only process data to build your campaign—we never sell or misuse it.

  1. Role of the Parties: In providing the Services, Multiplied acts strictly as a "Data Processor" or "Sub-Processor" under the General Data Protection Regulation (GDPR), and as an "Operator" under the Protection of Personal Information Act (POPIA). The Client remains the "Data Controller" (or "Responsible Party") and retains full ownership and control over all data provided to Multiplied.
  2. Purpose Limitation: We only process the data you provide for the explicit, limited purpose of generating your personalized media. We do not sell, rent, mine, or use your campaign data for our own marketing or any other external purposes.
  3. Input Data Retention: Any data supplied by the Client (including names, loyalty data, or retail metrics) is used solely for the generation of personalized media. Multiplied will retain this input data for a maximum of seven (7) days, after which it is permanently and irreversibly deleted from our systems.
  4. Media Retention: The generated personalized media will be hosted securely by Multiplied for a period of thirty (30) days following the campaign send or generation date. After 30 days, the specific personalized media is permanently deleted.
  5. Security & Confidentiality: We implement strict technical and organizational measures to ensure your data is processed securely and kept strictly confidential throughout its brief lifecycle on our infrastructure.
  6. Extended Storage: If the Client requires data or media retention beyond the standard 7-day and 30-day periods respectively, this must be pre-arranged in writing and will incur additional costs.
  7. Client Warranties: The Client warrants that they have all necessary rights, consents, and legal bases to supply the data (including any Personal Information) to Multiplied, and that such data collection complies with all applicable privacy laws.

Hosting & Fallbacks

We host your media on secure AWS infrastructure for 30 days. After that, or if anything breaks, we show a default fallback image so your campaign never looks broken.

  1. Infrastructure: Personalized media is hosted securely on Amazon Web Services (AWS) infrastructure.
  2. Fallbacks: Upon the expiration of the 30-day hosting period, or in the rare event of a file error, the media URL will automatically redirect to or display a generic, non-personalized fallback image. This ensures the Client's campaign remains visually intact at all times.
  3. SLA: Because media generation is handled ahead of time and protected by automatic fallbacks, Multiplied does not provide strict Service Level Agreements (SLAs) or uptime guarantees. We are not responsible for third-party CDN outages or email client rendering issues.

Intellectual Property & Acceptable Use

We own our platform, templates, and technology. You own the final personalized media outputs we generate for your campaign.

  1. Client Ownership: The Client owns all rights to the final generated personalized media outputs and is granted a license to use them for their intended campaign.
  2. Multiplied Ownership: Multiplied retains all Intellectual Property Rights in and to its platform, the underlying templates, scripts, automation technology, and any other tools used to generate the media.
  3. Acceptable Use: Because Multiplied designs and controls the templates, the format of the output is fixed. However, the Client warrants that the data they pass into the templates will not be used to generate hate speech, explicit content, defamatory material, or unlawful communications.
  4. Portfolio Use: Multiplied may showcase selected, anonymized examples from the Client's project in its portfolio, case studies, or promotional materials unless otherwise agreed in writing.
  5. Prohibited Use: The Client may not reverse engineer, decompile, scrape, or attempt to extract the source code or underlying infrastructure of the templates, automation platform, or Services.

Liability & Warranties

We cap our financial liability to the amount you paid us for the project. We are not liable for indirect or consequential losses.

  1. "As-Is" Disclaimer: The Services and automation platform are provided on an "as is" and "as available" basis, without any warranties of any kind. We do not guarantee that the Services will be uninterrupted, error-free, or perfectly compatible with every third-party CRM or email client.
  2. Limitation of Liability: Multiplied's total liability for any claim related to the Services or this agreement shall not exceed the total fees paid by the Client to Multiplied for the specific campaign or subscription period in dispute.
  3. Indirect Losses: Under no circumstances shall either party be liable for any indirect, incidental, consequential, or special damages, including lost profits or lost revenue.

General Provisions

Standard legal boilerplate. This agreement is governed by the laws of South Africa.

  1. Governing Law: These Terms and the relationship between the parties shall be governed by and construed in accordance with the laws of the Republic of South Africa.
  2. Dispute Resolution: Any disputes shall be handled under South African jurisdiction, typically through arbitration in Cape Town, South Africa, unless otherwise agreed.
  3. Amendments: Multiplied reserves the right to amend these Terms at any time. Continued use of the Services following any such changes constitutes your acceptance of the new Terms.
  4. Severability: If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that these Terms will otherwise remain in full force and effect.
  5. Termination & Suspension: Multiplied reserves the right to suspend or terminate the Services, or access to the platform, immediately and without notice if the Client fails to pay applicable fees or breaches any of these Terms.
  6. Company Disclosures (ECT Act): Multiplied Studio Proprietary Limited is registered in South Africa (Registration Number: 2018/562333/07). Our physical address is 80 Strand St, Cape Town City Centre, Cape Town, 8001. You can contact us at hello@multiplied.media.