Overview of dynamic media in Bloomreach

Multiplied Media and Bloomreach Engagement enable you to generate highly personalized studio-grade dynamic content such as GIFs, videos and images at scale using customer data from Bloomreach, like triggered events, behaviours, segments, and customer attributes. Meaning that you can go beyond text merge tags, with engaging content created uniquely for each person across your marketing automation. Personalized content is powered by intelligent media templates, which are custom-made for your brand and required use-case. Multiplied Media connects to Bloomreach’s Customer API to create unique personalized media based on a customer ID and stored as a URL in a customer property. Using Multiplied Media, data-driven content can be used wherever customer properties can be merged in, such as in your emails, mobile in-app messages, and landing pages.

Example use cases for personalized experiences include:

- Personalized Abandoned Carts, Shipping notifications and Back-in-Stock content tailored to their recent products - Unique Winback Emails, Onboarding or Welcome Flows customized to their unique product / category. - Year in Review / Wrapped emails showing dynamic data-visualization charts and celebrating product usage. - Monthly Loyalty & Rewards recaps using user attributes such as tier, status, points, or segments. - Personalized media within email or rich push notifications created ahead of the message being sent. - Rule-based media where you can dynamically change the visuals based on customer context and attributes.

Works with static (CSV or JSON upload) or API driven data-sources (for triggered attributes such as purchases, loyalty, segments etc) and can even be paired with external APIs such as Betting Odds to further enhance the media experience We create the media templates for you, and assist in setting up the Scenarios or Campaigns. The rest of the docs pages will walk you through the setup and platform configuration to include dynamic content in your Bloomreach Engagement marketing automation.